Retailer Management

With IPG executives managing the headquarter relationship at the highest level, IPG executives are empowered to execute our client's business plan in ways designed to achieve maximum results.

We do this by a extensive evaluation in product assortment, placement, promotion, and pricing, and leveraging our deep understanding of the customer and our category expertise to help brands win.

Our in depth review of each market allow us to optimize and maximize placement through an understanding of:

      * Retailers' strategies, goals, priorities, and initiatives

      * Category trends and competitive analytic

      * Demographics

With a firm understanding of industry trends and retailer strategies, our team ensures that we will achieve the greatest sales for our clients' brand.

How we maximize promotions:

      * Developing efficient trade-spend plans that boost volume

      * Leveraging our strong relationships

      * Understanding retailer promotion practices

     * Using our years of experience and understanding of each retailer

Base Services

Pricing and Promotional Strategies:

       * Assist in developing pricing for each customer and market

       * Give direction for terms and spoils strategies

       * Guidance in developing promotional programs

Coordinate Buyer Meetings:

       * Schedule and coordinate buyer's appointments

       * Receive and store product samples

       * Assist with cooking preparation

Customer Presentation:

       * Assist in the layout of the customer presentation

       * Design buyer - specific sell sheet

Supplier Services:

       * Work with replenishment buyers

       * Assist with purchase orders

       * Buyer communication

Supplier Benefit:

       * Provide guidance for packaging, pricing and graphic design

       * We test each product for Quality and Performance